Cheat Sheet #2: TFF Film Festival Preparation

Today's post is again brought to you courtesy of Jon Dieringer, and is part of continuing series of cheat sheets from prior TFF posts.

Preparing for a Film Festival

1. make trailer and post on web
   
2. post clips on the web;
   
3. have ongoing blog… start during pre-production?
   
4. maintain blog through and after festival play
   
5. have website
   
6. form simple way to collect email addresses for fans
   
7. set up a way for fans to subscribe to updates about the film
   
8. join multiple social networks, both as an individual and as the film
   
9. create a press kit with press notes for the film;
   
10. identify the blogs and critics you think will help promote your film
    
11. build a study guide for the film for film clubs
    
12. map out a festival strategy that builds to local releases
    
13. make several versions of a poster, and have enough to sell & give away
    
14. make additional promotional items for your film;
    
15. manufacture the dvd, and make great packaging for it