Why don't more people do more things to make this world a better place? If you ask me, they could even do well while they are doing good -- or in other words, I bet it would be profitable if they put a little more effort into making sure we saw the best work in the best, most convenient manner possible. Maybe if we talk about them, we can motivate them to act.
I hope to make this a regular feature at TFF and would love your suggestion on whom, with a little effort, could make a big difference to us all. Let me know your thoughts on this.
Today's suggestion is the unknown editors who pick what is featured on the iTunes store home pages. They wield tremendous power. Just by featuring a short film, app, or film prominently they influence purchasing habits in a very big way. Check out this article that I was tipped to by Variety's Anne Thompson. It pretty much says it all. Unfortunately, we don't know their names so for now they are but gods who names we can not speak. Yet imagine if they took initiative to save indie film. Think of the good will they would have in the community. Wouldn't it entice more filmmakers to want to work with them? How sweet would that be for everyone, eh?
2 comments:
Agreed. My brother runs an independent music label and it's amazing how receptive and supportive the music side of itunes is to the indie scene. He's had new and unknown artists featured on their front page and listed as recommendations, which really helped drive attention and sales - seemingly based more on the programmer's taste than market data. It'd be awesome if the film division could take the same initiative.
It really would be nice if there were more places where prominent media were promoted alongside independent media. Generally speaking, people are only exposed to what is already profitable, and that seems to be a very small repetitive pool. It would be amazing if even just a few of the people with the power to do so opened things up for other kinds of talent.
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