Sunday, November 30, 2008

How Does All Of This Make YOU Feel?

Before The Economic Collapse, Before The Obama Change, And Before The Sky Is Falling, I was just thinking, looking, and wondering, how come it wasn't different?  

How come when all the tools were available, when the means had become so inexpensive, when the information had been demystified, and the hordes had been well trained, how come their was no true alternative to the mainstream film culture?  Granted, a lot has changed since then and we have real reasons to hope, and reasons for concerned.  But what else is new?

This blog is only a few months old now.  I started it to focus on the tools, methods, and apparatus needed to bring about a Truly Free Film culture.  I have been neglecting the blog Let's Make Better Films that I started at the same time to focus specifically on the content of those films -- yet I hope to pay more attention to that in the months to come.  I also have promised Michael Tully, the editor over at Hammer To Nail to deliver my list of qualities of ambitious film for that site, which will delve into a similar area.  All of it will reflect on what I encouraged in the slowing down when I gave the "Thousand Phoenix Rising" speech at Film Independent.  Quality rises when we focus deeper and slow it down, although it is certainly not the only way to increase quality.  As the Hammer To Nail Awards list indicates this has been the strongest year in history for under $1M budgeted film in this country.  Quality is rising  and provided audiences can access this, the culture and it's apparatus should improve too.

I get very inspired by all the new methods filmmakers are utilizing to access audiences and strengthen their relationships with the audiences.  But I know it can be daunting.  I know it feels  like a whole new slew of things we have to learn.  I also know it can be liberating.  But I also have been wondering how it makes filmmakers who are just starting out on the journey feel.  Luckily some people let me know.

Several years back I was surfing the web and came across the John Vanderslice video for "Exodus Damage" .   I was impressed and sourced out the director Brent Chesanek.  I found more of his work on the web and contacted him.  I suspected he lived elsewhere; little did I know he lived just across the river.  We met and I was equally impressed with him as I was with his work.  I look forward to his first feature " Tall Slender Trees" -- of course he needs to raise money for it first.  Maybe you can help?



Anyway, after watching the DIY NYC Dinner, Brent wrote me with his thoughts.  I will be posting them over the next several days as I think it adds another layer to the dialogue.

Brent writes:
I consider myself an art-house filmmaker and filmgoer. I am not so much interested in the farm league of independent film, as you astutely put it, nor am I interested in the new media methods of storytelling. I don't even consider myself a storyteller. I see it more specifically and will try to be clear: art-house narrative feature filmmaker--there is a story involved, but with images and sounds overriding plot or character even, seeking the advancement of the film language through means exclusive to the the cinema. I will try not to separate myself as a viewer from as a filmmaker when I write this--I will try to keep my interests aligned and speak of my opinions as such, as they cannot be mutually exclusive in the pursuit of personal expression. Thus I assume there are other viewers and filmmakers with ideas on the same wavelength about what a film can be. (I know Lance Hammer is one filmmaker).

From my self-described perspective, I can think of two or three themes of the discussions as a whole these days, which arose in this dinner as well, that I think are off-putting to some art-house/auteur oriented filmmakers and thus maybe inhibiting growth and development in this area:

- 1 -

When it becomes implied that new media dictates the content, I feel art-house filmmakers feel repressed or excluded–just as they would in a studio or other non-independent world. If we're not careful, these discussions can lead to a message that something rather than the artist's vision should be dictating the form, story and style of a film. Some of these discussions then become advocates of an anti-auteur film culture--suddenly we're supposed to contradict the intentions of our career, or single film, or carefully nourished ideas on how a story can be told, or what stories are told. Contradictions which are essentially the nemesis of the independent filmmaker.

Stephen Raphael is right--there is a still a market for feature films as they are if they are as good as Ballast, and as long as discussions veer off into talks of how a film has to become an everlasting exposè into is myriad characters' lives, providing alternate and unlimited content and so on, filmmakers and people like myself and Raphael will feel outcast and resistant. The beauty of Ballast and the films I cherish is their restraint. It goes back to something Bresson said: it's what we don't learn of characters that often makes them intriguing. To cast aside these ideas of restraint may be seen as nullifying film culture, language, and style of the past 100 years. The film many of us love and cherish IS in fact that passive thing that seems to be getting a bad rap the way the term elite has. Passive is not a negative term by default, and just as many people do not play fantasy football yet watch the game.

I've spent my adult life working to be a feature length narrative filmmaker with these ideals, and to hear that artistic path is no longer viable doesn't automatically transform my ambition into being a webisode maker or a professional crowdsourcer who creates something in whatever media is new solely to feed an audience. Those things aren't interesting to me personally, and if it's a question of adapt or die, well, if what I love doing has to go away then what's the point in adapting? If I transform into the storyteller using whatever media and marketing is the next big thing, then I'm doing something I don't enjoy, and no audience will enjoy it either. We have to nurture and respect an artist's choices and passions.

Musical content didn't change because of the internet. Before and after there was a market for albums-pop, classical, jazz, hip hop, world, ambient, etc. Singles were always most popular, but all the internet did was ease access to one's taste. The internet makes it easier to find the single and preview it, but I think the majority of people who recognize the artistic merit of an album will then gravitate towards experiencing that work as a whole. Those who did not care for albums and just wanted Top 40 have it better. Radiohead fans don't care about owning just the single, they want the album, and the internet didn't change that, nor did the internet nullify the album as an artistic expression. That market is still there. That part of the music/film analogy fits with films nicely. Too much talk focuses on altering one's content when it should focus on distro.

There is still a market for feature films in their entirety between theatrical and ancillary outlets. I am only 28 and know plenty others and know there are teenagers who, like me, enjoy uncut feature length art films, so the market is not disappearing anytime soon. Too much of this talk assumes that. Too much talk is of the vanishing market and the falling sky in content. The market is vanishing because most films are over-budgeted, thus the market to recoup these funds is vanishing. I don't think it's because no one wants to watch films in their entirety. The emergence of television must have created similar discussions--the assumption that all must now make and aspire to television instead of how can film embrace its differences from television. The art film audience often enjoys these films because they can run counter to the lifestyle of absorbing six IMs and 50 emails (as mentioned at the dinner) and real-time stocks and daily breaking news events on CNN, (as Christopher Buckley recently mentioned)--endless filler and distractions disguised as content. An acute audience, often those arthouse films are seeking, are likely people who are aware of the rapid lifestyle and seeking a world of alternate leisure to counteract it. Art-house films have always been counter-programming to something, and the more they stay focused on that characteristic the better the films will be, and then the stronger the audiences will be.

The point should be made right away and strictly adhered to that the content and the art-house film will always have a market and all this discussion is done so in a way to validate these films rather than dictating their form or content. It's taking too long to get there and there is too much dwelling on the alternate storytelling methods.

Saturday, November 29, 2008

Art House Theaters Unite!

In order for a Truly Free Film Culture to take hold, independent theaters have to organize and work together.  Well, guess what?  Good news!  It's already happening.  

Imagine if a whole bunch of great theaters got together and decided they would accept bookings from independent and TFFilmakers.  Sounds logical, right?  But ask a DIY filmmaker turned distributor if they were able to get bookings beyond NYC's Film Forum, The Laemmle Sunset, and The Walker & Wexner centers, and I will know that the filmmaker hustled and hustled some more for each and every one of those bookings -- virtually to the point of collapse.  The sad truth is that currently to get bookings for legitimate theaters, most filmmakers have to hire an established booker to ink the deal -- and man, that ain't cheap.

But now it looks like that stranglehold may finally be broken.  And guess who's shattering these chains?  Sundance!  Freedom is looming.  Three cheers for Sundance!  Truly:  hip, hip and hooray!  A convergence of art house theatres from across the nation is to be held January 13-15, 2009 in Salt Lake City, Utah.  And from the sounds of it, Indie/TFF/Arthouse exhibition is going to take a great leap forward.

The Sundance Institute Art House Project is a partnership with art house cinemas nationwide to build audiences and develop a supportive community of theatre owners committed to independent film. Wow. Not that we can relax just yet, but this project is a great thing for both filmmakers and filmlovers alike.

The Art House Convergence is presented in cooperation with the Sundance Institute. At the Convergence, Art House theatres from all over the U.S. will gather just before the Sundance Film Festival (January 15-25) providing a rare opportunity for art house theatres to network and discuss successful marketing, programming and business models as well as current issues facing independent theatres.

John Cooper, Director of Programming, Sundance Film Festival, explains "Our organizing principle is to increase the market for film exhibition by expanding the number and effectiveness of community-based, mission-driven theatres in local communities, large and small, nationwide.”

So who are these theaters?  Mark them down, and then add to the list!

BAM, New York, NY, www.bam.org
Belcourt Theatre, Nashville, TN, www.belcourt.org
Broadway Centre Cinemas, Salt Lake City, UT, www.saltlakefilmsociety.org
Coolidge Corner Theatre, Brookline, MA, www.coolidge.org
Enzian Theater, Orlando, FL, www.enzian.org
Hollywood Theatre, Portland, OR, www.hollywoodtheatre.org
International Film Series, Boulder, CO, www.internationalfilmseries.com
Jacob Burns Film Center, Pleasantville, NY, www.burnsfilmscenter.org
The Loft, Tucson, AZ, www.loftcinema.com
Michigan Theater, Ann Arbor, MI, www.michtheater.org
The Music Box, Chicago, IL, www.musicboxtheatre.com
Oklahoma City Museum of Art, Oklahoma City, OK, www.okcmoa.org
The Palm, San Luis Obispo, CA, www.thepalmtheatre.com
Pickford Cinema, Bellingham, WA, www.pickfordcinema.org
Rafael Film Center, San Rafael, CA, www.cafilm.org
Ragtag Cinema, Columbia, MO, www.ragtagfilm.com
Railroad Square Cinema, Waterville, ME, www.railroadsquarecinema.com
The Screen, Santa Fe, NM, www.thescreen.csf.edu

The conference will include a keynote address by John Cooper, Director of Programming for the Sundance Film Festival, as well as panel sessions on:
- How to use the not-for-profit business model to grow audiences for Art House films
- An exploration of new film distribution paradigms (participating in these panels will be Bob Berney, formerly of Picturehouse and Peter Broderick, Paradigm Consulting, Ted Hope, This Is That Productions -- that's me!)
- Innovative marketing and showmanship techniques
- Tutorials on emerging film exhibition and Art House theatre operations technology

Smelling The Coffee and Connecting The Dots

“Today you have to be like Leonard Bernstein,” said Mr. Kallman, “making sure everyone is hitting the right notes at just the right millisecond. The tipping point, if you will, is when everything converges and your timing with everything is impeccable.”
Finding the new business model for truly free film is not going to be easy.  It is going to take a lot of effort in all directions.  It is going to require developing new revenue streams where previously there was nothing.  It is going to take experimentation.  It is going to require a lot of trial and error.  And it is not going to happen overnight.

Truly Free Film and Indie Film has always been different from Hollywood product.  As an industry the specialized divisions have missed how significant the difference is.  The glue that might have kept an Indie ArtHouse Truly Free film community together has withered away.  Without this support there will be no gradual shift into the new paradigm.  It's been a brutal year in terms of traditional film sales worldwide, and I don't suspect it will get better.  Our "business" has to become something altogether different, something new.

This blog was started to help recognize what the steps could be to develop a new business model.  The I.A.T.F.F. community has to move faster than Hollywood as our margins have always been smaller and what might be small adjustments for Hollywood are seismic shifts for us.  It's fortunate that we can learn from the hardships that the music and newspaper have had to endure.

It was reported in the NYTimes two days ago, that one record company, Atlantic, claims its digital sales have now surpassed its CD sales.  Furthermore Atlantic seems to have done this without any significant revenue drop in CD sales.  It is not clear whether this is the start of something positive or the exception to the rule.  Either way, there is going to be more hardship, before we get to harvest the real fruit.  The NY Times points out:  
With the milestone comes a sobering reality already familiar to newspapers and television producers. While digital delivery is becoming a bigger slice of the pie, the overall pie is shrinking fast. 
In virtually all these corners of the media world, executives are fighting to hold onto as much of their old business as possible while transitioning to digital — a difficult process that NBC Universal’s chief executive, Jeff Zucker, has described as “trading analog dollars for digital pennies.”
The reality that we all will have to work harder and move in numerous directions at once necessitates teamwork.  Not only do we have to work together, we will have to share what we learn along the way.  Many in the film industry have felt that privately held knowledge has been necessary for individual success.  If we don't truly share information, there will not be an industry to work in.  Atlantic's success optimistically can be viewed on what a concentrated effort might bring all of us.  It also illustrates what a vast undertaking it will be:
“I think we’ve figured it out,” said Julie Greenwald, president of Atlantic Records. “It used to be that you could connect five dots and sell a million records. Now there are 20 dots you can connect to sell a million records.”
Truly Free Filmmakers have more than those twenty dots to connect and that can not be done by working alone.  For each of those filmmakers fortunate to be selected for Sundance this year, they each need to reach for a different dot and pass it along to each other.

Friday, November 28, 2008

Hope For The Future: Starting The List

What can I say?  I love lists.  I maintain many: My favorite things; Directors I want to work with; 100 Ways To Make A Million.  I am sure you've got own.

One of things on my List Of Why I Love Lists is that it is so easy to forget, and with forgetting can come despair, that is until we re-cognize what we already knew.  Lists lift us out of this swamp.  I don't despair. I HOPE.

If this was the year that everyone believed the sky fell (and it did in terms of the unregulated greed based economic system our world has embraced for far too long), it will hopefully be recognized as the moment when we really entered the Free Culture Era.  But the hard things, the bad things, still attract our attention.  We will remember that 2008 is the year no one could sell their film.  We will remember that 2008 is the year that labor strife and cooperate greed conspired for a work shutdown.  I will certainly remember that it is the year that I did not have a film in production for the first time in 20 years.

But that is not the memory I want to have.  I want to remember 2008 as the year that everything started to change for the better.  We need to look and recognize all the positive signs for change that are out there.  

Let's build the list of the reasons TFFilmmakers have HOPE FOR THE FUTURE.  Let's make the list at least 52 entries long so we can get through this next year.  

Share with me some of your ideas.  Here's my start (by no means in the order of importance):
  1. It is so easy to blog that everyone could have their own page in a matter of minutes.  I thought about having a blog for several months before I made the leap and then I was up and on it a matter of minutes.
  2. The more people are exposed to quality films (and culture in general) the more their tastes gravitate towards quality films.  I would love to see an actual study on this, but I was told it by one of the Netflix honchos in that their members gravitate to the "auteurs" the longer they've been a member.
  3. Committed Leaders To A Open Source Film Culture have emerged.  I have been incredibly inspired by all the work that those I have labeled as Truly Free Film Heroes have done.  Even more so I am moved by their incredible generosity in their sharing of all they have learned.
  4. The Tools To Take Personal Control are available, numerous, and fun.  There are more than I can list (but the TFF Tools List is a pretty good start).


Thursday, November 27, 2008

How We Watch What We Watch

I look forward to Thanksgiving weekend as a time to catch up on my viewing.  I suspect I will see three or so films in the theater and the same amount on DVD.  I will probably watch a few video clips on YouTube and some trailers elsewhere on line.  

But I recognize I am not the normal American.  You probably aren't either.  Last sunday's AO Scott article on this subject had this nifty chart to accompany it.  Film in the traditional sense is at the bottom.

Wednesday, November 26, 2008

What Financiers Want Now

Producer-turned-financier Dan Cogan and I worked together years ago on the classic geriatric swinger doc THE LIFESTYLE.  Since the, Dan has built a truly unique financing entity IMPACT PARTNERS, who provide a diverse group of investors committed to social change filmmaking with both regular deal flow and creative and logistic oversight.  Impact Partners has consistently placed films in the Sundance Festival, but more importantly is committed to having they both reach an audience and to facilitate change.  Their success speaks of Dan's knowledge, and now he's sharing it with you right here.  Listen up!

Dan writes:
It strikes me that this is a particularly important moment in the indie film calendar for the Truly Free Film movement. Films are being quietly notified about acceptances to Sundance. It's a moment of excitement for filmmakers and financiers alike.

And so right now it's especially important to remember that the great fairy tale sale is only going to happen to a few films. The rest will have to take the great boost of Sundance and turn it into something for themselves.

There has never been a better moment for filmmakers to do this, especially doc filmmakers who do social-issue films, which is mostly what we finance. But they have to know what they're doing, and they have to be passionate and devoted to outreach as much as to filmmaking. When we finance a film, here are some of the things we look for:

1) Once we like a project, we want to know, Does the filmmaker have a plan for outreach to get to the film's natural audience? In the age of DVD, streaming, download-to-own, etc., outreach around social issues related to your film has become deeply intertwined with distribution. Most docs, even great docs, may not be theatrical, but they can have huge potential for direct sales over the web to audiences who are part of a political or social community that the film addresses.

2) Don't worry about preaching to the choir. Yes, it's always nice to reach new audiences. But if Barack Obama's campaign proved anything, it's how powerful you can be if you really inspire your base. If you can turn people who care about an issue into people who will take the time to knock on doors, make calls, donate money, and ACT on their values, you can have a huge impact. The irony is, of course, that this preaching-to-the-choir passion you create can spill over from your core audience to infect completely new communities.

3) Indie filmmakers have to hustle as much after the film is done as they do to get it made. Directors have to get out on the road and do speaking tours, organize screenings in alternative theatrical venues, develop audiences and drive them to the theater or to their web sites, etc. The work is just beginning when the film is done. And you're the one who has to do -- not a distributor.

4) Actually, the work begins while you're still making the film. The more you can work on outreach while you're in production, the better. The goal should be to build partnerships with those in the community you're making a film about during the filmmaking process, so that as soon as the film is done, you have devoted partisans who are invested in your film and want to help make it a success. You are building your audience as you make your film. I've learned a lot about outreach from Diana Barrett at The Fledgling Fund. Check out their site: www.thefledglingfund.org/

5) Make it easy for interested groups to run and publicize their own screenings of the film, and even let them make money off them, or at least break even. The best plan I've seen for this is Robert Bahar's screening kit for MADE IN L.A. Check it our here: http://www.madeinla.com/get/host

6) In the old world, P&A made all the difference. Today, it's about knowledge. Who are the bloggers who can get word out about your film? Where does your audience gather online? Etc. Today, knowledge is more valuable than money.

In this new world, the opportunities for success are in the filmmakers' own hands. But filmmakers have to be willing to take on these challenges and not expect someone else to do the work for them.

Tuesday, November 25, 2008

The Search For The Word

I don't know if any of you made it to the thirty minute mark of the NYC DIY Dinner Conversation Part One, but I got to one of my fave quests around that time.

I believe people can't articulate what they really want until they know what to call it.  And here, the Big Consumer World has failed us again. How?  Well let me tell you.

When a seven year old says "Pokemon" they don't think of just the cards, or the figures, or the game, or the television show, or the various feature film incarnations.  That seven year old sees the whole Pokemon UNIVERSE.  By having the word that describes their pursuit, the Pokemon fans know their desire is to participate COMPLETELY in that Universe.  The Completion Urge is able to know the path to satisfaction.

In mainstream media, only business terms exist to express a 360 degree approach to character and theme.  It's called "brand management" or "the Franchise".  THERE IS NO TERM FOR THE AUDIENCE TO USE TO EXPRESS COMPLETE IMMERSION IN STORY AS DEEPLY AND RICHLY AS IS POSSIBLE.  We need to coin a word.  Without a descriptive, desire will never be to be as complete as it might.  Any suggestions?

Monday, November 24, 2008

NYC DIY Dinner Conversation Concludes: Part 2

The wine flows, and the blab goes on.  See and hear and embed it here.

Or watch it right here right now right below.

Sunday, November 23, 2008

NYC DIY Dinner Conversation Continues: Part 1

How will the "indie" model change?  Why is it inevitable? Hear the scoop here.  You can see it there too.  Will the truth be told before too much wine is consumed?  You be the judge.

Will Christine's prediction be true?  I think I let the others get a word in edgewise.  Granted some of my rant is recycled from some other events, but the others are pretty fresh I think.

Saturday, November 22, 2008

NYC DIY Days Dinner

A whole bunch of us got together for food, drink, and lots of blab about the way this world of film is changing -- and now you can join us!  

The good folks at The Workbook Project made this happen with a little help from their friends of course.  Come join Lance Weiler, Arin Crumley, Susan Buice, Lance Hammer, Faye Dunaway, Paul Rachman, Stephen Rapael, Slava Rubin, Joseph Marin, Jennifer Kushell, and of course myself.  This is just the intro segment.  Two more to come.  

I was mentioning this dinner to my friend Christine Vachon, telling her how I thought it was a good idea it was, a lot of fun, quite informative, and how well it was shot.  Christine's response was "Did anyone get a word in edge-wise?".  In this episode I don't start to rant until the 27:27 mark, so you be the judge.   


Friday, November 21, 2008

Our New Film!

We interrupt this blog to bring you the trailer of our new film!  Granted, it's not the kind of movie we will be doing all the kinds of things we've been talking about here, but it is still truly great.  Mark your calendars: ADVENTURELAND opens March 27th.

Adventureland trailer in HD

Saturday, November 15, 2008

Helpful Hints: Tiny URLs

I got this note the other day from Reed Martin.  I think it something you might find useful too.

Have you heard about this? 

It's TinyURL.com and it could be helpful for getting the URL to your blogs out to more folks. 

"Tiny URL.com" allows you to basically cut a long link like this:

http://www.amazon.com/Reel-Truth-Everything-Making-Independent/dp/0571211038/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1220462666&sr=8-1

down to something easier to put on a business card, like this:

http://tinyurl.com/TheReelTruth

Anyway, it's a thought. All my best, Reed

Friday, November 14, 2008

Competition Is THE Problem

Lance Weiler gave an excellent presentation at Power To The Pixel in London a few weeks back.  As he points out: competition is the problem.

He boils it down and provides the antidote (collaboration!) in a short powerpoint presentation here:
From Here to Awesome
View SlideShare presentation or Upload your own. (tags: models new)


And if you want to hear and see it all with Lance actually presenting it, catch it here -- he provides a great context for it all:

Thursday, November 13, 2008

Non-theatrical RULES! Send Us Your Venues

Another post from Jon Reiss:
I had the opportunity to see Lance Hammer's Ballast on Sunday night at the Laemmle Sunset 5. It is a wonderful film and as you probably know - Lance eschewed the standard distribution deals he was offered and decided to self distribute. I had a chance to talk with him after the screening to compare war stories and we both agreed that there needs to be a paradigm shift on the definition of ''theatrical".

"Theatrical" is the industry term for the first "window" of a release normally in movie theaters where they are screened for at least a week starting on a Friday night. This is a very limiting notion of what a theatrical experience should be and has the potential to constrain our own imagination of what constitutes a theatrical experience. 

I feel that any screening in front of a live audience in which the film is projected in the dark with good sound - approximating the way in which the filmmaker originally intended (so long as they intended to screen it for such a live audience) should be considered a theatrical screening. This should include not only Hollywood's definition of a typical theatrical run - but should also include festivals, museums, clubs, colleges, film societies or anyone else who will set up a screening of your film in front of a live audience in a manner acceptable to you. This should include Brave New Films network of Living Room Theaters (which are often much bigger than a living room - many of the screenings are in community centers).

Lance and I both agreed that some of our best screenings were in non-theatrical venues. Usually the film is screened for one or two nights and is promoted as a special event - which helps to pack the house.

We also agreed that we as filmmakers need to create a database of such venues similar to the Workbook Projects Theatrical Mapping Project. Eventually we should combine theatrical and non theatrical lists - but currently they need to be approached in slightly different ways - so I feel it is best to keep the lists separate for a little while.

Lance and I have agreed to cull our own information but we could use your help.

If you know of any non traditional venue that has screened films on a regular basis - such as museum, film society, college student or screening association, please send them to me at:
jon@jonreiss.com 
and I will add them to the list (And of course post them here at TFF via a simple comment!)

We will post the list here at TFF for a start within the next couple of months.

Wednesday, November 12, 2008

Aggregate NOW!!

I was listening to Scott Kirsner's podcast from Futures Of Entertainment 3 Conference on Digital Distribution recently, and heard Jim Flynn of EZTakes say they currently don't charge clients to digitize and upload their content -- that is clients that provide twenty or more titles.  Since the two approved indie aggregators for iTunes (New Video & Docurama) evidently charge $500/title, EZTakes is looking like a sweet sweet deal.  

This gives every Truly Free Filmmaker out on the festival circuit the mandate to aggregate on their own: you have got to find the other 19 filmmakers you want to keep company with AND YOU HAVE TO FIND THEM NOW.  There's got to be some young smart producer out there who wants to curry favor with 20 good filmmakers, right?  If I was such a filmmaker I would definitely pay a cut of my revenue to whomever pulled such a feat together.

Maybe saving $500 is not enough of an incentive for you, or even getting your film up on the internet for digital download to own is still not enough of an incentive.  All I can say is the reasons to keep good company, and as much of it as you can, will continue to multiply.  I think at every festival the Truly Free Filmmakers need to organize their own summits and band together to maximize future opportunities for their films -- be it building their own traveling festival, sharing theatrical booking tips, accessing download sites, or whatever: the filmakers united, will never be defeated.  The others on the other hand...

Tuesday, November 11, 2008

What Scott Learned

Scott Macauley interviewed Scott Kirsner for Filmmaker Mag Blog about Kirsner's new book "Inventing The Movies".  Scott's answers about what he learned from self-publishing and self-distributing the book are directly applicable to fimmakers:
Three things. You really need to have a platform and a built-in audience to really be successful promoting something now. The platform that I built over a couple of years is the CinemaTech blog, and that has a couple of thousand people who come to it every week. Two, you want to make things available in a lot of different ways that are convenient for people. A lot of publishers don‘t pay any attention to the ebook, but I wanted to have the book available in print and, for instant gratification, in digital form. I had a debate at the IFP conference with Tom Bernard from Sony Pictures Classics where I argued that the moment a lot of movies get the most attention is when they appear at a festival, so why not let people pay a premium price and download the movie then, or the week after? I wanted to do that with the book. And the third thing is something I did a little bit of, which is sharing the material as I was gathering it. I did a couple of interviews with Mark Cuban, and I posted those interviews on the blog and it was interesting to see other people‘s comments. He even posted some comments on the blog himself. So, by posting raw material and seeing what people want to know about [the audience] can steer you in directions you never would have thought of. I‘m trying to carve my way through the jungle of a new approach to book publishing in the same way that filmmakers are trying to find a new way to make movies.

Or in other words: seed, sort, and test.

Monday, November 10, 2008

Make The DVD A Different Experience

I understand why some directors want the DVD to be a "pure" copy of what the feature film is.  It is what it is and that is where the effort went.

Yet from another perspective, why not make the DVD a true extension of the film altogether? Or several extensions that is. By extension, it could be anything that heightens our appreciation of the film and its narrative.

If one of the roles of a DVD is to maintain awareness of the film throughout time, shouldn't we construct the DVDs precisely to do this?  We should think deeper as to how this can be done.  Maintaining awareness, extending the narrative, and increasing the appreciation of the film are all linked.  The power of the DVD is still locked, even as others are anticipating its death.  Perhaps more life can be found in the DVD if we think in a truly free manner.

What are all the ways we can make a DVD more than the experience of the theatrical film? Some of these solutions are being used by the mainstream distributors today:
  1. A Different Cut: usually this is the "Director's Cut" but in TFF this would always be the same version.  Sometimes this is an "Unrated" cut when changes are made for ratings purposes.  Can more be done with though.
  2. Commentary: This is often just the director and other crew collaborators.  There has been an increased openness to having other directors make commentary too.  Sometimes they have been using opposing critics which can get kind of fun.
  3. Additional Scenes: This is usually limited to scenes that were shot to include in the movie and later removed in the edit process.
  4. "Added Value" Content: Generally this is elements used in the filmmaking process: script, storyboards, preliminary visual effect mock-ups.
  5. Publicity & Marketing Elements: Trailers, Posters, Stills, Electronic Press Kits (interviews).
  6. Behind The Scenes/Making Of Documentary: so-called B-roll of filmmaking process.
One of the benefits of being free of corporate restraints is the freedom to experiment.  Truly Free Filmmakers can go far beyond the current limits of what a DVD can do.  I got a hefty dose of inspiration from reading  Adrian Martin's Moving Image Source article of DVD chaptering  and all that might be able to do if we truly embraced all it can do.  

Give it a read and share your thoughts.  I will share my additional ideas for what can be done more with DVDs on a future post, but it would be great to include yours with it.  Maybe I should wait until you get me some of your thoughts...

Sunday, November 9, 2008

Tech Meets Media panel in NYC 11/13/08 630PM

This may be of interest to you, even beyond the OPEN BAR...

KlickableTV presents Tech Meets Media: a panel discussing how technology has influenced the changing landscape of traditional media

Traditional media as we know it will soon be gone. Today's content producers must embrace the transition from silver screen to web.
Hear what strategies industry taste-makers and new media visionaries have in mind for the future.

Panelists include:

Genna Terranova, Senior Programmer, Tribeca Film Festival

John Vanco, Vice President & General Manager, IFC Film Center

Christopher Horton, Head of Acquisitions, Cinetic Rights Management

Paul Kontonis, Chief Executive and Co-founder, For Your Imagination

Moderator:

Roger Wu, President and Co-Founder, KlickableTV

Plan to enjoy an open bar and mix and mingle with television, film and new media professionals and trendsetters.

Date: Thursday, November 13, 2008
Time: 6:30pm - 10:30pm
Location: Retreat NYC (http://www.retreat-nyc.com), 37 West 17th Street between 5th and 6th Aves

rsvp: http://klickabletvpanel1.eventbrite.com/

I am babysitting that night, so maybe someone out there wants to cover it and post it for the rest of us...

Saturday, November 8, 2008

The Mainstream Is Waking Up

The LA Times and NY Times have each run their requisite articles on DIY Distribution.  Now Screen International is speaking up on the need to bring the films to the audiences (vs. bringing audiences to the films).
The trick now is to mobilise audiences, market and increasingly distribute to the places they want to watch the film. And, of course, set the budget accordingly.

But it's also vital to ignore the orthodox - surely the mission of independent film. It is, for example, snobbish and self-defeating to suggest that no one outside an educated elite wants film that challenges. If that's true, then why make films? Music and books don't seem to share that view. And the big film franchises from Batman to Bond have done their very best to apply as much shade as possible.

The indie film-maker needs to take on the fight. This is the time for a little less "we're doomed" and a little more "yes we can".
I am really curious if we will see this "yes we can" spirit invade Sundance this year, or will filmmakers keep believing in angels and demons.

Someone's Already Explained It All For You

I meet with filmmakers and film executives on a daily basis.  And I am consistently reminded what an absolute bunch of luddites we all are.  Seriously.  We will be unable to move forward towards a Truly Free Film culture until people commit to using the tools available to us to have a better life.

I am heartened by the election which, among other things, demonstrated that the pain of the present was greater than our fear of the future.  Now hopefully our community will follow suit and admit the same.  Towards that end I think we need to organize free seminars that explain the basic tools and how to use them.  I have been preparing an outline for such a seminar which I will soon share with you for input.  The problem is of course how to bring these seminars directly to the people who need them.

Beth Kanter at Beth's Blog did a lot of the work for you already.  This is a great link (with videos and other links) that lays out the basics: blogs, Technocrati, RSS feeds, tags, Flickr, video sharing, Wiki, widgets, Creative Commons & copyright, mashup, social networking, Twitter, and Second Life.  Whew!  Things change fast and some of this is already dated, but then again this post was already out of date by the time I posted it.

Friday, November 7, 2008

Tools: Brave New Theaters

Maybe I am a little late to the game, but thanks to a tip from Zac Forsman, I finally caught up with some of the latest work coming from the Brave New Films revolutionary force.  What a great tool.  As the Brave New Foundation website states:
Brave New Theaters is a website that brings together a global network of screening hosts and filmmakers by providing services to both so they can reach more people. The site will emphasize films with a political message.Filmmakers think their job is to make the film and then someone else will distribute it for them. They dream they will go to Sundance, sign with the Weinstein brothers and win an Oscar. Eventually reality sets in and they realize that if anyone is going to see their film, it's up to them to make it happen. Brave New Theaters will help these filmmakers reach a diverse audience using the distribution methods that have made the documentaries of Brave New Films a success.

Thursday, November 6, 2008

Resources: Beth's Blog

"Links" have been renamed here at TFF, transforming into "Resources" to distinguish them from the recently added "Tools".  I think it is pretty self explanatory.

We've just added Beth's Blog to the Resources list.  Although BB is subtitled "How Nonprofits Can Use Social Media" her advice is helpful to all trying to seed, corral, and move audiences.  That means you all you filmmakers out there.

As a "newbie" to both blogging and social networks, I have found it to be a great resource.  Beth's subtitle on her subtitle is: 
A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.

Wednesday, November 5, 2008

New Revenue Models: The Search Is On!

Well, at least in the UK.  Here in The States we are still left to our own devices, but over there NESTA & The UK Film Council has created Take 12
to encourage independent film companies to embrace new digital technology and use it to build new revenue streams.

The programme works by pairing up 12 film businesses, from across the value chain, with digital consultancy expert strategists (innovation partners), who will allocate approximately $75,000 (£40,000) worth of their time to each participant.

Each company will receive a specially tailored programme of financial/business planning support to help them identify and deliver opportunities for new forms of distribution. And hopefully bring in new revenues.

"Take 12 is not just about investing in companies, it is about conducting an experiment from which the film industry can learn from"
I wonder how we can encourage the same thing to happen in the U.S.?

Film Publicists List

I promised a list of whom to talk to to handle your publicity when your film gets into a major festival.  With a little help from some friends, here is that list.  You will have to dig up the phone numbers yourself.  Check out their websites first.

I would love some help in creating similar lists for Film Bookers, Collection Agents, Public Speaking Tour Agents, Trailer Makers, Poster Makers, Postcard Makers, Study Guide Creators, Film Website Designers, and all the like.  We have to get the information readily available.

Here's the publicist list:

15minutes
(www.15minutes.com, 8436 W. Third Street, Suite 650, Los Angeles, CA 90048,
115 West 29th Street, Suite 810, New York, NY 10001)
Offices: New York, Los Angeles

42West
(www.42west.net, 11400 W. Olympic Blvd, Suite 1100, Los Angeles, CA 90064,
220 West 42nd Street, 12th Floor, New York, NY 10036)
Offices: New York, Los Angeles

Acme Public Relations
(1016 Pier Ave., Suite 2, Santa Monica, CA 90405)
Offices: Los Angeles

B|W|R.
(www.ogilvypr.com/en/bwr, 5700 Wilshire Blvd., #550, Los Angeles, CA 90036,
825 8th Avenue, #15, New York, NY 10019)
Offices: New York, Los Angeles

DAVID MADGAEL & ASSOCIATES, INC.
(www.tcdm-associates.com, 600 W. 9th St., Suite 704, Los Angeles, CA 90015)
Offices: Los Angeles

DISH COMMUNICATIONS, INC.
(www.dishcommunications.com, 10000 Riverside Drive, Suite 5, Toluca Lake, CA 91602)
Offices: Los Angeles

dominion3 PR
(www.dominion3.com, 6464 Sunset Blvd., Suite 740, Hollywood, CA 90028)
Offices: Los Angeles

Donna Daniels Public Relations
(20 W. 22nd St., Suite 1410, New York, NY 10010)
Offices: New York

Falco Ink.
(www.falcoink.com, 850 7th Avenue, #1005, New York, NY 10019)
Offices: New York

Fat Dot
(www.fatdot.net, 87 Bedford Street, Suite 1, New York, NY 10014)
Offices: New York

ID-PR
(www.id-pr.com, 8409 Santa Monica Blvd., West Hollywood, CA 90069,
150 West 30th Street, 19th Floor, New York, NY 10001)
Offices: New York, Los Angeles


inclusive pr
(http://inclusivepr.com, 6646 Hollywood Blvd., Suite 205, Hollywood, CA 90028)
Offices: Los Angeles

Indie PR
(www.indie-pr.com, 4370 Tujunga Ave., #105, Studio City, CA 91604)
Offices: Los Angeles

International House of Publicity
(853 7th Ave., Suite. 3c, New York, NY 10019)
Offices: New York

Jeremy Walker + Associates, Inc.
(www.jeremywalker.com, 171 W. 80th St., #1, New York, NY 10024)
Offices: New York

mPRm Public Relations
(www.mprm.com, 5670 Wilshire Blvd., Suite 2500, Los Angeles, CA 90036)
Offices: Los Angeles

Murphy PR
(www.murphypr.com, 333 Seventh Avenue, Fifth Floor, New York, NY 10001)
Offices: New York

PMG
(www.platformgrp.com, 8265 Sunset Blvd., Suite 106, W. Hollywood, CA 90046,
1359 Broadway, Suite 732, New York, NY 10018)
Office: Los Angeles, New York

PMK/HBH
(www.pmkhbh.com, 700 San Vicente Blvd., Suite G 910, West Hollywood, CA 90069,
622 Third Avenue, 8th Floor, New York, NY 10017)
Offices: New York, Los Angeles

Rogers & Cowan
(www.rogersandcowan.com, Pacific Design Center, 8687 Melrose Avenue, 7th Floor, Los Angeles, CA 90069, 919 Third Avenue, 18th Floor, New York, NY 10022)
Offices: New York, Los Angeles, London, Beijing

Sophie Gluck & Associates
(124 West 79th St., New York, NY 10024)
Offices: New York

Susan Norget Film Promotion
(www.norget.com, 198 Sixth Avenue, Suite 1, New York, NY 10013)
Offices: New York

Tuesday, November 4, 2008

New Revenue Models: #1 of ?

In Filmmaker Mag, Scott Macauley interviews Scott Kirshner about his new book "Inventing The Movies".  In the interview, one thing caught my eye:
Another concept I really like is letting people quote sections from a movie, and that‘s something you can only do in digital form. For example, there‘s a great car chase in this movie, and I want to quote it on my blog. That‘s something that can be ad supported. And people can say, “Wow, this car chase is great, I‘d like to see the context around it,” and they can buy the whole movie. It‘s the same way that publishers are beginning to sell individual chapters of books. As a writer, I‘d rather someone buy one chapter of my book than none at all.
Whether it is in narratives or docs, we are all in need of a new sort of editor -- one not to cut our features together, but one to take them apart so that audiences can more easily find how the film relates to them.  Points of access are not always at the beginning -- and we have to not only accept that, but promote that.

Monday, November 3, 2008

A Filmmaker Friendly Fest

What makes a film festival truly "filmmaker friendly"?  I want to explore this.  To kick it off, a filmmaker sent me this which he received from Joe Cultrera of the Salem Film Festival in Salem, Massachusetts:
FILMMAKERS FIRST:
I pushed to make this a filmmaker-friendly event. Here’s what we did last year and are sticking to:
#1) No entry fees (we are not looking to make money from our filmmakers).

#2) Each feature-length film will be sponsored by a Salem business and the filmmaker will receive those sponsorship dollars as a screening fee (last year this was $250). This created a real community feel to our 2008 event – allowing small businesses to be active and visible sponsors and giving filmmakers the rewards of that participation.

#3) Attending feature filmmakers will receive free accommodations in our attractive and historic downtown (we want as many filmmakers as possible to participate).

#4) The Audience Award Winner receives a run at CinemaSalem – including a share of the gate.

#5) Attending filmmakers will have a great time (free food and drink, passes to Salem museums and parties, good attendance, intelligent dialogue, great swag; new friends).


I think this is an excellent start and hopefully other festivals will follow  Joe's lead.

Sunday, November 2, 2008

Live! from The New York Film Academy

On Oct 21st, I had the privilege of speaking at the NYFA on.... the current state of "indie film"!  If you've missed my soapbox tour, here's your chance to get the latest installment.  This is part 1 of 3.  I will let you have the pleasure of going directly to YouTube for the next episodes.

It's An OPEN SOURCE Culture

You may have noticed a new addition to our Truly Free Film Heroes column.  You may have also noticed some guest posting as of late by filmmaker Jon Reiss.  These are not unrelated.  As a veteran of the DIY experience (or as Slava Rubin has dubbed it more accurately: DIWO "Do It With Others"), Jon has taken the next crucial step towards bringing forth a Truly Free Film Culture: sharing his experience and knowledge.  

We need to build a new infrastructure.  It will only come from all of our hard work and general openness.  Please follow Jon's example, and share.

We are all going to make some mistakes, but we will learn much faster if we don't keep these mistakes to ourself. We will all make some great discoveries, of places and people and tools and techniques, but we all benefit much faster if we don't keep these successes to ourselves.

Take a minute.  Think about what you thinks works in DIY marketing; is it novel?  Please let us know.  Do you know of a theater that will book Truly Free Film?  Will your college pay to bring a filmmaker to lecture and show their film?  Do you know of a great TFFilm website?  Any advice on how to network true film lovers together?  You get the idea.  Please let us know what you know.  Join in.

New TOOLS Column

Check out below on the right-hand column.  We've added a TOOLS column.  The Variety plug on Friday is something to try to live up to.

It's a pretty good list to start off with, but we need your help to make it a great one.  Additionally please let us know what tools have worked well for you and what hasn't.

Film Festival Plan A: Having Film Festivals Help You

Another post courtesy of Jon Reiss:

Besides launching your film and helping to put it on the map there are a number of other known reasons for being in film festivals: potential for reviews and awards (which are still good ways to create notice for your film - especially if you blog about them on your website!); meeting other filmmakers from around the world, boosting your confidence in your filmmaking abilities, getting to travel to fun locales (hopefully at the festivals expense).

However as there are ways to actually monetize your film festival experience. Here are a few ways that we did it for Bomb It - after we got tired of showing our film for free at festivals. (Remember servicing all those fests can take time and money)

1. Some festivals - especially foreign festivals will pay. You just need to ask. These are not the top 10 or 20 fests. It is the next level of festivals. We have been paid from $300 - $1000 to screen the film in some festivals. (Few fests will fly you and pay you though)

2. If a festival can't pay, perhaps they can provide something else. This is particularly true of foreign festivals again. If you don't have a PAL copy and they require it. Often times they will do the dub. You can insist on having that dub given to you (they don't need it after the festival right!). We obtained our first PAL version of Bomb It from a documentary festival in Lisbon that then went around on the circuit.

3. Think of other things that you might need for your distribution. Again - foreign festivals need to translate your film. Although we had already created a transcription for Bomb It - you can ask a foreign fest to do it - and also provide the translation. We have received Spanish, Portuguese and Russian translations of Bomb It that we will be using on our self produced multi-language, PAL, region free DVD. (more on this in another post in the future)

4. Some festivals are actually connected to theaters in their community - and sometimes the people running the festivals actually program those theaters. One of my first theatrical bookings came from Wilmington, N.C. when I told Dan Brawley of the Cucoloris that I would rather have a theatrical engagement in his theater as an alternative to being in the festival, and he wonderfully obliged.

Further - although it would have been better for me to go to the wonderfull True/False festival in Columbia, MO (I had teaching obligations), I asked Paul Sturz if he would book me into the Rag Tag as part of our theatrical run and he agreed.

For more about my self distribution experience with Bomb It - check out my article in Filmmaker Magazine this month. 

Jon Reiss
www.jonreiss.com
www.bombit-themovie.com
www.bombit-themovie.com/blog

Saturday, November 1, 2008

Growing Attention Spans

The clips online are getting longer and so is the audience's attention span, or so says the New York Times.

Although I disagree with BlipTV's Mike Hudak's opinion about indie filmmakers' skills (he said 
that independent filmmakers don’t have the resources and skills to make something that is compelling for much longer than five minutes), I am optimistic that viewers' changing habits will benefit us all.

Filmmaker Magazine Article on Self Distribution

another guest post today from filmmaker Jon Riess

At the urging of Jeffrey Levy Hinte - my wonderfully supportive producer on Bomb It (he's leaving the business folks so don't bother calling him!), I have started writing about my experiences self distributing Bomb It for Filmmaker Magazine. These articles will form the basis for the book that I am writing Reel World Survival Skills: Everything I Wish I Had Learned in Film School.

The first one just came out titled MY ADVENTURE IN THEATRICAL SELF-DISTRIBUTION, PART 1 While the article is subtitled "Or how I “invented” the two-month window and spent six months wanting to kill myself every day." it was a positive experience overall It was gruelling - but I think the film was helped tremendously by the release. This has been confirmed by our video company Docurama/New Video.

The next article will cover DVD distribution - self distribution and working with a distributor.

Let me know what you think of the article!

Jon